{"title":"GHD","description":"\u003cp\u003eBrowse our GHD collection. Hot Sale.\u003c\/p\u003e","products":[{"product_id":"ghd-volume-forever-volumizing-blow-dry-cream-100ml","title":"ghd Volume Forever Volumizing Blow Dry Cream 100ml","description":"\u003cp\u003eIntroducing ghd's volume forever volumizing blow dry cream. A lightweight and conditioning blow dry cream to maximise the volume of your next blow dry. Create up to 4x more volume¹ for 24-hour salon blow dries.\u003c\/p\u003e\n\u003cp\u003eghd volume forever volumizing blow dry cream is formulated with a lightweight abyssinian oil to condition hair without weighing it down. 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Whether you’re aiming for super-smooth locks or bouncy curls, this versatile styler ensures salon-quality results that last.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for Long, Thick \u0026amp; Curly Hair\u003c\/strong\u003e: 85% larger plates¹ let you work in bigger sections.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFaster HD Styling\u003c\/strong\u003e: Achieve sleek, frizz-free results in fewer passes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose-Edge Plates\u003c\/strong\u003e: Style effortlessly from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Finish\u003c\/strong\u003e: 82% of users agree it delivers 24-hour staying power³.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimum 185°C Temperature\u003c\/strong\u003e: Preserves hair health without compromising on style.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrep\u003c\/strong\u003e: Mist hair with \u003cstrong\u003eghd bodyguard heat protect spray\u003c\/strong\u003e to shield against damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraighten\u003c\/strong\u003e: On a medium section of hair, glide the \u003cstrong\u003eghd Chronos Max Wide Plate Straightener\u003c\/strong\u003e from root to tip in a horizontal position.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurl or Wave\u003c\/strong\u003e: For extra volume or curls, rotate the styler 360° and glide down the hair to create a bouncy effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Lock in your style with \u003cstrong\u003eghd shiny ever after final shine spray\u003c\/strong\u003e for that glass-hair look.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eFAQs\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHow does the wider plate benefit thick or curly hair?\u003c\/strong\u003e\u003cbr\u003eThe 85% larger plates¹ allow you to style bigger sections at once, speeding up the process while maintaining consistent heat and definition.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill 185°C damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo. ghd’s optimum styling temperature of 185°C is designed to style effectively without causing extreme heat damage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I create curls or waves with this straightener?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. 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